How did we do? The importance of asking for feedback on your business
If you want to stay ahead of competition you should never stop listening to or asking for customer feedback whether it is positive or negative, prompted or unprompted.
We can expect a select few exhibitions, conferences, fairs and even some large corporate events to change it up by taking it outdoors this year. Whatever the weather, the key to running a successful event on a regular basis, or one that you plan to hold again in the future is to communicate with your guests, speakers or delegates and make relevant changes based on their needs.
So the talks are over, the complimentary refreshments are running low and people are having their last networking session before heading home, now is the perfect time to capitalise on receiving feedback and contact information. So, a simple solution to document their valuable thoughts is to place suggestions boxes by the exit for when they leave. Also by placing a few suggestion boxes around the venue, perhaps on the tables, you can collect people’s ideas and responses to analyse for future events. These are also great for allowing visitors to post their business cards if you want to contact them at a later stage.
As well as suggestions, these boxes can also be used for ballots, a prize draw, business cards, entry forms and donation collections too. Convenient placements for these boxes include the staff room, team room or company kitchen, to encourage people to contribute to any improvements you may wish to make.
Don’t forget about the little things that really count, these added extras will improve your conference or event, make it more practical and organised and ultimately make your guests, clients and customers feel like you care about what they want. Make sure you’ve got all the items you need in order to keep your guests happy and to ensure that your event runs exactly as you intended. For a full range of suitable products for your upcoming event, take a look at our retail supplies, or display equipment. Don’t forget to take advantage of our Deals, these special offers, price cuts and massive savings on bulk buys won’t be around for all year, so shop now!
If you would like any further advice, get in touch with our sales team on 0800 834 782.