Leisure & Entertainment
The No.1 theme park in the UK, opened 24 May 1979
Thorpe Park is a theme park located in the village of Thorpe, between the towns of Chertsey and Staines-upon-Thames in Surrey, England, just 20 miles southwest of Central London. Operated by Merlin Entertainments, it is home to over 30 adrenaline-pumping rides, including Stealth - the UK's fastest rollercoaster, as well as a variety of unmissable live events.
Step into “The Home of Feel-Good Thrills" with something for all the family. Those seeking am extra rush can take on the intense inverted rollercoaster, Nemesis Inferno. Or for young adventurers, there are junior coasters available, so thrillseekers of all ages can join in on the fun - Thorpe Park
The Challenge
"Our product range had significantly grown year on year, and the space we previously had was divided by a scaffold based shelving system with solid wood shelving. We knew that we needed to remove that structure to allow for more merchandise to be on display – whilst also ensuring that the lighting for the unit meant replacement shelving wasn’t casting shadows on the colourful products."
Improve visibility
Replace existing solid shelving, with an option that didn't cast shadows on colourful products.
Illuminate products
Enhance light and brightness of displays.
Drive engagement
Create a display that returning customers will notice and comment on.
Finish to schedule
Complete the renovation within a two week period.
The Solution
Solid shelves were swapped out for glass shelves, to improve light and decrease shadows.
Our range of shelf and bracket sizes, meant they could easily determine their requirements, giving them confidence in choosing the final products.
"We settled on a standard sized glass shelf to ensure that future shop movement was easy, and didn’t require measuring every time.
The glass shelves let the light through to the product underneath but the chrome brackets also bounce light back upwards to help light the product above.
...[Shopfitting Warehouse] provided us with the dedicated customer service focus and support with sourcing the shelving in time."
Products Selected
Glass Shelves >
Chrome Brackets >
The Results
"Our new displays are so much brighter and flexible than before, and we now have the ability to flex the wall space to our needs instead of being confined by a rigid structure... and we were able to put more SKUs on display, reducing space required in stockrooms, and allows more facings of products in the same amount of space.
In a longer period of time I’ll expect to see increased sales of popular lines, the ability to quickly remerchandise to weather, seasonal or new product requirements and keep surprising our returning customers with an ever changing retail experience!"
Uniform shelves that can be adapted easily
A standard sized glass shelf ensures that future shop movement is easy, and doesn’t require measuring every time.
Enhanced light and visibility
Glass shelves lets light through and the chrome brackets also bounce light back upwards, accentuating products.
Improved ability to remerchandise
The new shelving and space means they can quickly remerchandise to enhance the customer retail experience.
Completed under project time
"Through contacting and final execution we had two weeks – we came in at 11 days, allowing us room to perfect the merchandising!"
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